Article on Marketing

The article on marketing I found did not contain much to it. It mostly talked about how marketing and sales are both individual entities of a company and that neither can live without the other. They are both important in gaining partners and creating revenue for the company. The article talks mostly about how marketing should be directed mostly towards “warm leads.” Warm leads are people or other companies that you feel have the best shot of signing a contract with your company and by directing your marketing strategies towards them you are able to land that big contract deal with that other company. The article also talks about “cold leads” which are other companies who are interested at a very small—if at all—level. And lastly the article mentions that if you feel your marketing strategies are inadequate you can subcontract to other companies in order to better market to your specific audience.

http://marketing.about.com/cs/advertising/a/mrktingvssales.htm