Marketing Key Term

The term I've decided to identify is actually two terms that together make up one of the more clever ways of advertising. It's called product placement. Product placement is a kind of way of sumbliminal messaging. Actors drop a quick line or two about a product in a television show or in a movie (sometimes in songs too) . By doing this type of subtle advertising companies can cheaply get their product out there in a less forward manner. The route of product placement still works because people still have an unsaid dsire to be more like the big actors and actresses. If the "cool kids" on TV have those things people will want them too. This type of marketing works and can help boost sales without necessarily decreasing the pocket books of big companies as much as normal ads would.